info@purecapability.com

How we work

The PURE thinking framework is critical to success.

Everything we do is based around a thinking framework called PURE. It is a step by step process that prompts rigorous thinking. Whether used in facilitating workshops, training programmes or one to one coaching sessions, PURE gives structure to solve problems, seize opportunities and helps people cut through and resolve the real issues that they face.

The benefits of PURE.

  • Bringing people together constructively
Some call it integrated commercial thinking, others total proposition development – we just know that today, to be successful, you need different parts of the organisation working together to build plans that work. PURE is an approach that encourages and facilitates a multi functional perspective.
  • Digging deeper to highlight hidden underlying issues
We live and breathe the principle that a problem well defined is a problem solved. Getting to the core issues is critical in establishing the solution. Too often, however, there is no agreement on what the issues are. The PURE process uncovers those issues ensuring that there is agreement and alignment to them, so that solutions can be created confidently.
  • Creating environments where decisions are made
The PURE process encourages and empowers decision making by helping people to see issues in the round and then the choices they face to fix them. Sometimes the toughest decision is what not to do. Many plans and ideas do not work because organisations tried to do everything and did nothing well. PURE forces the trade-offs that need to be made to generate a realistic plan.

The PURE process works well in bringing different parties together to talk jointly and recognise common issues

Commercial Director
Tesco

Consultancy support to get you quickly to the right answers.

PURE use a combination of research, analysis, interviews, workshops, and project management to create solutions to business problems or create business plans.

  • Research and Analysis to accelerate thinking

We use internal and external data to create a detailed situation analysis that informs decision making and saves time in workshops.

  • Diagnostic tools to get to the issues efficiently

We have developed a set of tools to help understand any given problem: Whether it is the opinions of all stakeholders or understanding the performance of the business. The result is a business diagnostic that gets to the heart of the issues with minimum fuss and cost.

  • Team workshops that get everyone agreeing and committed

PURE run workshops that share issues and opportunities and reach an aligned point of view on the solution with a clear action plan.

  • Ongoing support and project management
Usually, the projects we undertake require a more hands on approach to ensure that they get followed through and drawn to conclusion. We act as a catalyst and co-ordinator for projects, working within your organisation to keep things moving. PURE Project Management gives structure and transparency to projects – making sure they are delivered on time and on budget

Get in touch

If you want to learn more about the  thinking PURE framework or our consultancy services please contact us by email and we will happily get back to you to discuss further.

The PURE model works every time

Vice President & General Manager,
UK & Ireland Royal Caribbean International,
Celebrity Cruises & Azamara Club Cruises

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